Flexible ways to partner for growth.
Ways to work
Every brand needs something slightly different. Some need a defined project to fix a specific problem. Some need ongoing senior leadership embedded in the team. Some just need expert input in the moments that matter. Three ways to work together - pick the one that fits.
Every brand needs something slightly different. Some need a defined project to fix a specific problem. Some need ongoing senior leadership embedded in the team. Some just need expert input in the moments that matter. Three ways to work together - pick the one that fits.
Services
Three ways to work together
Strategic Projects
Best For:
Brands with a defined digital experience problem to solve, or a specific question they need answered.
Businesses needing a defined strategic plan, audit or one-off solution with a clear start and end.
Typical Scope:
Experience audit, CRO programme, personalisation roadmap, AOV strategy, app or marketplace experience review, customer journey mapping, pre-launch site critique.
Commitment:
Per-project basis. Clear scope, clear end.
Pricing Model:
Fixed-fee, value-based pricing quoted per project.
Fractional Lead
Best For:
Ecommerce brands needing senior digital experience leadership embedded in the team - without the cost or commitment of a full-time hire.
Businesses needing a defined strategic plan, audit or one-off solution with a clear start and end.
Typical Scope:
Owning the digital experience function day-to-day. Site, app and marketplace experience, CRO programme, AOV initiatives, personalisation and segmentation strategy, customer journey ownership.
Commitment:
Typically 1–2 days a week. Minimum 3-month initial commitment, reviewed quarterly.
Pricing Model:
Fixed monthly fee for an agreed days-per-month allocation.
Sounding Board Sessions
Best For:
Brands who need a senior digital experience voice in the room - for specific moments, not a full project or retainer.
Businesses needing a defined strategic plan, audit or one-off solution with a clear start and end.
Typical Scope:
Joining workshops with agencies or internal teams, advising on vendor selection or platform decisions, reviewing a brief, roadmap or build before launch, sounding board on major digital experience decisions.
Commitment:
Pay-as-you-go. Half-day or full-day sessions, no minimum.
Pricing Model:
Day-rate. Booked per session.
FAQ’s
What kind of D2C brands do you typically work with?
I partner with ambitious D2C founders at every stage of their journey. Whether you're an early-stage startup looking to build a foundational growth strategy from the ground up or an established brand facing the complex challenges of scaling, my approach is tailored to your specific needs. My system is most impactful for founders who are serious about building a lasting, customer-focused business, regardless of their current size.
What kind of D2C brands do you typically work with?
I partner with ambitious D2C founders at every stage of their journey. Whether you're an early-stage startup looking to build a foundational growth strategy from the ground up or an established brand facing the complex challenges of scaling, my approach is tailored to your specific needs. My system is most impactful for founders who are serious about building a lasting, customer-focused business, regardless of their current size.
How are you different from a larger marketing agency?
The key difference is partnership and expertise. When you work with me, you get me - a senior-level growth partner with deep, hands-on experience. There are no junior account managers or layers of overhead. This means a more agile, direct, and cost-effective relationship. I integrate directly with your team, providing the high-level strategic thinking of a fractional CMO combined with the practical execution needed to get things done.
How are you different from a larger marketing agency?
The key difference is partnership and expertise. When you work with me, you get me - a senior-level growth partner with deep, hands-on experience. There are no junior account managers or layers of overhead. This means a more agile, direct, and cost-effective relationship. I integrate directly with your team, providing the high-level strategic thinking of a fractional CMO combined with the practical execution needed to get things done.
What does the onboarding process look like?
My onboarding process is designed to be thorough yet efficient. It begins with a deep-dive discovery session where I immerse myself in your brand, data, challenges and goals. I'll review your customer journey, analytics and past marketing efforts. From there, I develop and present a clear 90-day strategic roadmap with defined priorities and KPIs, ensuring we are fully aligned and ready to execute from day one.
What does the onboarding process look like?
My onboarding process is designed to be thorough yet efficient. It begins with a deep-dive discovery session where I immerse myself in your brand, data, challenges and goals. I'll review your customer journey, analytics and past marketing efforts. From there, I develop and present a clear 90-day strategic roadmap with defined priorities and KPIs, ensuring we are fully aligned and ready to execute from day one.
How do you measure and report on success?
Success is measured against the specific business goals we set together. I focus on the metrics that truly matter to your bottom line - like Customer Acquisition Cost (CAC), Customer Lifetime Value (LTV), Conversion Rate, and overall profitability (MER). You'll receive clear, concise performance reports on a regular basis (weekly or bi-weekly) and we'll have standing strategy calls to discuss results, insights and next steps.
How do you measure and report on success?
Success is measured against the specific business goals we set together. I focus on the metrics that truly matter to your bottom line - like Customer Acquisition Cost (CAC), Customer Lifetime Value (LTV), Conversion Rate, and overall profitability (MER). You'll receive clear, concise performance reports on a regular basis (weekly or bi-weekly) and we'll have standing strategy calls to discuss results, insights and next steps.
What's the typical timeframe to see results?
While some optimisations (like CRO improvements) can yield quick wins within the first month, my focus is on building sustainable, long-term growth. Typically, you can expect to see meaningful momentum and a positive trajectory on key metrics within the first 90 days as our strategic initiatives take root. Building a true growth engine is a marathon, not a sprint and my approach is designed for lasting success.
What's the typical timeframe to see results?
While some optimisations (like CRO improvements) can yield quick wins within the first month, my focus is on building sustainable, long-term growth. Typically, you can expect to see meaningful momentum and a positive trajectory on key metrics within the first 90 days as our strategic initiatives take root. Building a true growth engine is a marathon, not a sprint and my approach is designed for lasting success.
Do you execute the work yourself or just provide the strategy?
I do both. My "Growth System" is built on the belief that strategy and execution are inseparable. I develop the high-level strategy and roadmap and I also handle the hands-on execution for key areas like campaign management, CRO implementation and email marketing. This ensures the strategy is implemented exactly as intended and allows us to be agile and responsive.
Do you execute the work yourself or just provide the strategy?
I do both. My "Growth System" is built on the belief that strategy and execution are inseparable. I develop the high-level strategy and roadmap and I also handle the hands-on execution for key areas like campaign management, CRO implementation and email marketing. This ensures the strategy is implemented exactly as intended and allows us to be agile and responsive.
How do I know which way of working (Project, Retainer, or Growth Block) is right for me?
It depends on your needs. A Strategic Project (like the D2C Growth Audit) is perfect if you need a clear, actionable plan to solve a specific problem. A Monthly Retainer is best for established brands seeking a long-term, embedded growth partner. Growth Blocks are ideal if you need flexible, on-demand access to expert execution for specific tasks without a long-term commitment. The best way to decide is to book a free discovery call so we can discuss your goals.
How do I know which way of working (Project, Retainer, or Growth Block) is right for me?
It depends on your needs. A Strategic Project (like the D2C Growth Audit) is perfect if you need a clear, actionable plan to solve a specific problem. A Monthly Retainer is best for established brands seeking a long-term, embedded growth partner. Growth Blocks are ideal if you need flexible, on-demand access to expert execution for specific tasks without a long-term commitment. The best way to decide is to book a free discovery call so we can discuss your goals.