Flexible ways to partner for growth.

Ways to work

Every brand needs something slightly different. Some need a defined project to fix a specific problem. Some need ongoing senior leadership embedded in the team. Some just need expert input in the moments that matter. Three ways to work together - pick the one that fits.

Services

Three ways to work together

Strategic Projects

Best For:

Brands with a defined digital experience problem to solve, or a specific question they need answered.

Businesses needing a defined strategic plan, audit or one-off solution with a clear start and end.

Typical Scope:

Experience audit, CRO programme, personalisation roadmap, AOV strategy, app or marketplace experience review, customer journey mapping, pre-launch site critique.

Commitment:

Per-project basis. Clear scope, clear end.

Pricing Model:

Fixed-fee, value-based pricing quoted per project.

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Fractional Lead

Best For:

Ecommerce brands needing senior digital experience leadership embedded in the team - without the cost or commitment of a full-time hire.

Businesses needing a defined strategic plan, audit or one-off solution with a clear start and end.

Typical Scope:

Owning the digital experience function day-to-day. Site, app and marketplace experience, CRO programme, AOV initiatives, personalisation and segmentation strategy, customer journey ownership.

Commitment:

Typically 1–2 days a week. Minimum 3-month initial commitment, reviewed quarterly.

Pricing Model:

Fixed monthly fee for an agreed days-per-month allocation.

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Sounding Board Sessions

Best For:

Brands who need a senior digital experience voice in the room - for specific moments, not a full project or retainer.

Businesses needing a defined strategic plan, audit or one-off solution with a clear start and end.

Typical Scope:

Joining workshops with agencies or internal teams, advising on vendor selection or platform decisions, reviewing a brief, roadmap or build before launch, sounding board on major digital experience decisions.

Commitment:

Pay-as-you-go. Half-day or full-day sessions, no minimum.

Pricing Model:

Day-rate. Booked per session.

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Not sure which option is right for you?

Get in touch - we'll figure it out together

Get in touch

FAQ’s

How do I know which way of working is right for me?

It comes down to the shape of the need. A Strategic Project suits a defined problem with a clear start and end. A Fractional Lead partnership suits ongoing senior leadership across the digital experience. A Sounding Board session suits a specific moment where you just need an expert voice. If you're between two, a quick call will settle it.

What kind of D2C brands do you typically work with?

I partner with ambitious D2C founders at every stage of their journey. Whether you're an early-stage startup looking to build a foundational growth strategy from the ground up or an established brand facing the complex challenges of scaling, my approach is tailored to your specific needs. My system is most impactful for founders who are serious about building a lasting, customer-focused business, regardless of their current size.

What kind of D2C brands do you typically work with?

Can I start with one and move to another?

Yes - it's common. Many brands start with a Strategic Project or the Digital Experience Audit, then move into a Fractional Lead partnership to deliver the roadmap. Others keep me on a Sounding Board basis for the occasional decision. There's no obligation to move in any direction.

Can I start with one and move to another?

What does each option cost?

Strategic Projects are fixed-fee, quoted per project (the Digital Experience Audit starts from £3,950). The Fractional Lead partnership is a fixed monthly fee from £4,500/month. Sounding Board sessions are booked at a day rate. You'll always get a clear price before you commit - no hourly billing.

What does each option cost?

How quickly can we get started?

Usually within a couple of weeks of the discovery call, depending on scope and timing. If you're working to a hard deadline — a launch, a board meeting — tell me upfront and I'll confirm what's achievable.

How quickly can we get started?

Do you work with our existing team and agencies?

Always. I'm a senior partner, not a replacement for your team or your agencies - I work alongside them, giving the digital experience the strategic owner and hands-on delivery it needs.

Do you work with our existing team and agencies?

Always. I'm a senior partner, not a replacement for your team or your agencies - I work alongside them, giving the digital experience the strategic owner and hands-on delivery it needs.

What if I'm not sure what I need yet?

That's exactly what the discovery call is for. Tell me where you are and what's on your mind, and I'll be honest about which way of working fits - or whether now's even the right time.

What if I'm not sure what I need yet?

That's exactly what the discovery call is for. Tell me where you are and what's on your mind, and I'll be honest about which way of working fits - or whether now's even the right time.

How much of my team's time will this take?

Less than you'd expect. For Strategic Projects I work largely independently after kick-off. A Fractional Lead partnership runs on a standing weekly check-in. A Sounding Board session needs only the briefing time. I'm here to take work off your plate, not add to it.

How much of my team's time will this take?