A focused project for a specific challenge.

Strategic projects

For when you need expert eyes on a defined problem. A strategic project is a focused, time-boxed piece of work designed to deliver a clear, actionable answer to your most pressing digital experience question.

For when you need expert eyes on a defined problem. A strategic project is a focused, time-boxed piece of work designed to deliver a clear, actionable answer to your most pressing digital experience question.

ways to work

Is a strategic project right for you?

A strategic project is the right fit when you have a defined digital experience problem and need an experienced outside view to help you solve it. You might be planning a Shopify replatform, struggling with conversion on a specific journey, weighing up a personalisation investment, or planning the digital experience for a new app or marketplace channel. Whatever the question, the project is built to deliver a clear, prioritised answer you can act on immediately.

featured project

The Digital Experience Audit

My most popular strategic project is the Digital Experience Audit. A top-to-bottom analysis of your website, app and marketplace experiences — uncovering the biggest opportunities for conversion, AOV and retention growth. It's the fastest way to get a senior, objective view of your digital experience and a clear, prioritised action plan you can ship.

The Audit Process

Kick-off & Discovery

We start with a thorough discovery session to align on goals and the questions you want answered. I then immerse myself in your business - your customer data, analytics, on-site experience, app, marketplace presence and any past testing.

Customer & Experience Analysis

I work through the actual digital experience as your customer does - across web, app and marketplace - capturing where the journey works, where it breaks down, and where the biggest opportunities are hiding.

Conversion, AOV & Retention Audit

I dig into the data and the experience together: what's converting, what's not, where customers are dropping off, where basket size is being left on the table, and which segments are returning versus disappearing.

Opportunity Synthesis

I connect the dots between the customer view and the data - identifying the highest-impact opportunities for conversion uplift, basket-building, personalisation and retention.

Strategic Roadmap Delivery

You'll receive a clear, prioritised report. Not a 100-page document that gathers dust - a focused roadmap with findings, recommendations and a traffic-light action plan (Red, Amber, Green) so you know exactly where to focus first.

the outcome

From questions to a clear plan.

The result is clarity. You move from uncertainty to a confident, evidence-backed plan - knowing exactly which changes to make, in what order, and what each one is worth. So you can ship with confidence and stop guessing about what the digital experience actually needs.

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FAQ’s

What's the difference between a Strategic Project and the Digital Experience Audit?

The Digital Experience Audit is my most popular Strategic Project, but it's not the only one. A project can be scoped around any defined challenge - a replatform plan, a checkout overhaul, a personalisation roadmap, a CRO assessment, a pre-launch critique. If you're not sure what you need, we'll shape it on the discovery call.

What's the difference between a Strategic Project and the Digital Experience Audit?

The Digital Experience Audit is my most popular Strategic Project, but it's not the only one. A project can be scoped around any defined challenge - a replatform plan, a checkout overhaul, a personalisation roadmap, a CRO assessment, a pre-launch critique. If you're not sure what you need, we'll shape it on the discovery call.

How long does a Strategic Project take?

Most run 3–4 weeks from kick-off to roadmap delivery, with the Digital Experience Audit typically landing around the four-week mark. If you're working to a specific deadline, let me know upfront and I'll confirm whether it's achievable.

How long does a Strategic Project take?

Most run 3–4 weeks from kick-off to roadmap delivery, with the Digital Experience Audit typically landing around the four-week mark. If you're working to a specific deadline, let me know upfront and I'll confirm whether it's achievable.

What do I actually get at the end?

A clear, prioritised roadmap - not a 100-page document that gathers dust. You'll get a written report with findings, recommendations and a traffic-light action plan (Red, Amber, Green), plus a walkthrough call to talk it through.

What do I actually get at the end?

A clear, prioritised roadmap - not a 100-page document that gathers dust. You'll get a written report with findings, recommendations and a traffic-light action plan (Red, Amber, Green), plus a walkthrough call to talk it through.

What will you need from me to get started?

Access to your analytics (GA4, Shopify, your email platform, marketplace dashboards), a short questionnaire before kick-off, and time for the initial discovery session. After that I work independently and only come back to you when I need a decision.

What will you need from me to get started?

Access to your analytics (GA4, Shopify, your email platform, marketplace dashboards), a short questionnaire before kick-off, and time for the initial discovery session. After that I work independently and only come back to you when I need a decision.

How much does a Strategic Project cost?

It depends on scope. The Digital Experience Audit starts from £3,950, and bespoke projects are quoted after the discovery call once we've agreed what's in and out. You'll get a fixed price before you commit - no hourly billing, no surprises.

How much does a Strategic Project cost?

It depends on scope. The Digital Experience Audit starts from £3,950, and bespoke projects are quoted after the discovery call once we've agreed what's in and out. You'll get a fixed price before you commit - no hourly billing, no surprises.

Do you guarantee results?

I can't promise specific numbers - too much depends on how the plan is implemented and factors beyond the roadmap. What I do promise is rigorous, honest analysis and a clear, prioritised plan grounded in your actual data and customer experience, built on years of hands-on ecommerce experience.

Do you guarantee results?

I can't promise specific numbers - too much depends on how the plan is implemented and factors beyond the roadmap. What I do promise is rigorous, honest analysis and a clear, prioritised plan grounded in your actual data and customer experience, built on years of hands-on ecommerce experience.

What happens after the roadmap is delivered?

That's up to you. Many brands implement it with their own team. Others move into a Fractional Lead partnership, or use Sounding Board sessions to get my input as they execute. There's no obligation either way - the roadmap is yours to action however you like.

What happens after the roadmap is delivered?

That's up to you. Many brands implement it with their own team. Others move into a Fractional Lead partnership, or use Sounding Board sessions to get my input as they execute. There's no obligation either way - the roadmap is yours to action however you like.