A focused project for a specific challenge.

Strategic projects

For when you need expert eyes on a defined problem. A strategic project is a focused, time-boxed piece of work designed to deliver a clear, actionable answer to your most pressing digital experience question.

For when you need expert eyes on a defined problem. A strategic project is a focused, time-boxed piece of work designed to deliver a clear, actionable answer to your most pressing digital experience question.

ways to work

Is a strategic project right for you?

A strategic project is the right fit when you have a defined digital experience problem and need an experienced outside view to help you solve it. You might be planning a Shopify replatform, struggling with conversion on a specific journey, weighing up a personalisation investment, or planning the digital experience for a new app or marketplace channel. Whatever the question, the project is built to deliver a clear, prioritised answer you can act on immediately.

featured project

The Digital Experience Audit

My most popular strategic project is the Digital Experience Audit. A top-to-bottom analysis of your website, app and marketplace experiences — uncovering the biggest opportunities for conversion, AOV and retention growth. It's the fastest way to get a senior, objective view of your digital experience and a clear, prioritised action plan you can ship.

The Audit Process

Kick-off & Discovery

We start with a thorough discovery session to align on goals and the questions you want answered. I then immerse myself in your business - your customer data, analytics, on-site experience, app, marketplace presence and any past testing.

Customer & Experience Analysis

I work through the actual digital experience as your customer does - across web, app and marketplace - capturing where the journey works, where it breaks down, and where the biggest opportunities are hiding.

Conversion, AOV & Retention Audit

I dig into the data and the experience together: what's converting, what's not, where customers are dropping off, where basket size is being left on the table, and which segments are returning versus disappearing.

Opportunity Synthesis

I connect the dots between the customer view and the data - identifying the highest-impact opportunities for conversion uplift, basket-building, personalisation and retention.

Strategic Roadmap Delivery

You'll receive a clear, prioritised report. Not a 100-page document that gathers dust - a focused roadmap with findings, recommendations and a traffic-light action plan (Red, Amber, Green) so you know exactly where to focus first.

the outcome

From questions to a clear plan.

The result is clarity. You move from uncertainty to a confident, evidence-backed plan - knowing exactly which changes to make, in what order, and what each one is worth. So you can ship with confidence and stop guessing about what the digital experience actually needs.

View other ways to work

View other ways to work

Ready to solve a specific problem?

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FAQ’s

What's the difference between a Strategic Project and the D2C Growth Audit?

The D2C Growth Audit is my most popular Strategic Project, but it's not the only one. A Strategic Project can also be scoped around a specific challenge - a launch plan, a paid media review, a retention deep-dive, or a CRO assessment. If you're not sure what you need, we'll shape it together on the discovery call.

What's the difference between a Strategic Project and the D2C Growth Audit?

The D2C Growth Audit is my most popular Strategic Project, but it's not the only one. A Strategic Project can also be scoped around a specific challenge - a launch plan, a paid media review, a retention deep-dive, or a CRO assessment. If you're not sure what you need, we'll shape it together on the discovery call.

How long does a Strategic Project take?

Most projects run 3–4 weeks from kick-off to roadmap delivery. The D2C Growth Audit typically lands at the 4-week mark. If you're working to a specific deadline (a launch, a board meeting, a fundraise), let me know upfront and I'll confirm whether it's achievable.

How long does a Strategic Project take?

Most projects run 3–4 weeks from kick-off to roadmap delivery. The D2C Growth Audit typically lands at the 4-week mark. If you're working to a specific deadline (a launch, a board meeting, a fundraise), let me know upfront and I'll confirm whether it's achievable.

What do I actually get at the end?

A clear, prioritised roadmap - not a 100-page document that gathers dust. You'll get a written report with findings, recommendations and a traffic-light action plan (Red, Amber, Green), plus a walkthrough call to talk through it and answer questions.

What do I actually get at the end?

A clear, prioritised roadmap - not a 100-page document that gathers dust. You'll get a written report with findings, recommendations and a traffic-light action plan (Red, Amber, Green), plus a walkthrough call to talk through it and answer questions.

What will you need from me to get started?

Access to your analytics (GA4, Shopify, Klaviyo, ad platforms), a short questionnaire completed before kick-off and availability for the initial discovery session. Once we're underway, I work independently and only come back to you if I hit a blocker.

What will you need from me to get started?

Access to your analytics (GA4, Shopify, Klaviyo, ad platforms), a short questionnaire completed before kick-off and availability for the initial discovery session. Once we're underway, I work independently and only come back to you if I hit a blocker.

How much does a Strategic Project cost?

Pricing depends on scope. The D2C Growth Audit starts from £3,950 and bespoke projects are quoted after the discovery call once we've agreed what's in and out. You'll get a fixed price before you commit - no hourly billing, no surprises.

How much does a Strategic Project cost?

Pricing depends on scope. The D2C Growth Audit starts from £3,950 and bespoke projects are quoted after the discovery call once we've agreed what's in and out. You'll get a fixed price before you commit - no hourly billing, no surprises.

What happens after the roadmap is delivered?

That's up to you. Many clients implement the plan with their own team. Others move into a Monthly Retainer or use Growth Blocks to execute specific recommendations with my support. There's no obligation either way - the roadmap is yours to action however you want.

What happens after the roadmap is delivered?

That's up to you. Many clients implement the plan with their own team. Others move into a Monthly Retainer or use Growth Blocks to execute specific recommendations with my support. There's no obligation either way - the roadmap is yours to action however you want.

Do you guarantee results?

I can't promise specific numbers - too much depends on how the plan is implemented and factors outside the roadmap itself. What I do promise is a rigorous, honest analysis and a clear, prioritised plan grounded in your actual data. With years of hands-on experience growing D2C and e-commerce brands, I know what moves the needle and what doesn't - so the recommendations you get are tested, practical and built on real-world results.

Do you guarantee results?

I can't promise specific numbers - too much depends on how the plan is implemented and factors outside the roadmap itself. What I do promise is a rigorous, honest analysis and a clear, prioritised plan grounded in your actual data. With years of hands-on experience growing D2C and e-commerce brands, I know what moves the needle and what doesn't - so the recommendations you get are tested, practical and built on real-world results.