Your embedded digital experience partner.

FRACTIONAL LEAD

For ecommerce brands who need experienced digital leadership without the cost or commitment of a full-time hire. A fractional partnership gives you ongoing senior strategy and hands-on delivery - focused on the parts of ecommerce that turn visitors into customers.

For ecommerce brands who need experienced digital leadership without the cost or commitment of a full-time hire. A fractional partnership gives you ongoing senior strategy and hands-on delivery - focused on the parts of ecommerce that turn visitors into customers.

ways to work

Is a fractional partnership right for you?

A fractional partnership is the right fit if you're an ambitious ecommerce brand who needs senior digital experience leadership but can't justify a full-time hire - or doesn't want one. You might have a small in-house team that needs a senior voice. You might be using agencies for execution but lack the strategic owner above them. You might have a Head of Ecommerce focused on trading and need a partner specifically for the digital experience side. The shape varies. The role doesn't: I own the digital experience function with you, day to day.

featured project

How our partnership works

As your fractional digital experience partner, I embed in your business - typically 1–2 days a week - and own the on-site experience, conversion, AOV and personalisation work. Strategy and execution from one senior operator, accountable to your numbers, plugged into your team and your tools.

Our Retainer Rhythm

90-Day Roadmap

We start by setting the priorities for the first 90 days - the digital experience changes that will move the needle most, sequenced and ready to ship.

Weekly Check-ins

A standing weekly call to review what's shipping, what the data says and what to focus on next. Lean, focused, no theatre.

Hands-on Delivery

I do the work alongside your team and any external partners - running CRO programmes, shipping AOV initiatives, briefing UX changes, building personalisation logic.

Monthly Performance Reviews

At the end of each month you'll get a clear performance report - what's moved, what's been learned, what's next. Tied directly to the metrics that matter to your business.

Quarterly Reviews

Every quarter we step back to review progress against the bigger picture, recalibrate the roadmap and plan the major initiatives ahead.

the outcome

A senior digital experience function - without the headcount.

The result is an ecommerce business with senior digital experience leadership running through it, day in and day out. You get the strategic ownership, hands-on delivery and accountability of a full-time Head of - at a fraction of the cost, without the commitment. Conversion improves. AOV grows. Customers come back. The experience compounds.

View other ways to work

View other ways to work

Ready to bring me on board?

Book a Free Discovery Call

Find the right way to work together

FAQ’s

What does a Fractional Lead partnership cover?

Ongoing ownership of your digital experience across site, app and marketplace - the strategy (roadmap, planning, reporting) plus the hands-on work: CRO programmes, AOV initiatives, UX improvements, personalisation and segmentation. We agree the focus areas up front so the time goes where it'll have the most impact.

What does a Fractional Lead partnership cover?

Ongoing ownership of your digital experience across site, app and marketplace - the strategy (roadmap, planning, reporting) plus the hands-on work: CRO programmes, AOV initiatives, UX improvements, personalisation and segmentation. We agree the focus areas up front so the time goes where it'll have the most impact.

How much does a retainer cost?

Partnerships start from £4,500/month, depending on scope and the days-per-month commitment. You'll get a clear, fixed monthly fee after the discovery call - no hidden costs, no hourly billing.

How much does a retainer cost?

Partnerships start from £4,500/month, depending on scope and the days-per-month commitment. You'll get a clear, fixed monthly fee after the discovery call - no hidden costs, no hourly billing.

Is there a minimum commitment?

Yes - an initial 3-month term, so there's enough time to embed, ship and start seeing momentum. After that it moves to a rolling monthly arrangement, with 30 days' notice on either side.

Is there a minimum commitment?

Yes - an initial 3-month term, so there's enough time to embed, ship and start seeing momentum. After that it moves to a rolling monthly arrangement, with 30 days' notice on either side.

How is this different from hiring an in-house Head of Ecommerce?

You get senior digital experience leadership and hands-on delivery without the cost, recruitment time or risk of a full-time hire. A Head of Ecommerce in the UK typically costs £80k–£120k plus benefits - a fractional partnership gives you that calibre of thinking and doing at a fraction of the commitment, scaling up or down as you need.

How is this different from hiring an in-house Head of Ecommerce?

You get senior digital experience leadership and hands-on delivery without the cost, recruitment time or risk of a full-time hire. A Head of Ecommerce in the UK typically costs £80k–£120k plus benefits - a fractional partnership gives you that calibre of thinking and doing at a fraction of the commitment, scaling up or down as you need.

Do you work with our existing team and agencies?

Yes - it's often where the partnership works best. I integrate with your in-house team, designers, developers and agencies, giving the digital experience the senior strategic owner it needs and making sure everyone's pulling in the same direction.

Do you work with our existing team and agencies?

Yes - it's often where the partnership works best. I integrate with your in-house team, designers, developers and agencies, giving the digital experience the senior strategic owner it needs and making sure everyone's pulling in the same direction.

How do we know it's working?

Performance is tracked against the priorities we set in the first 90 days - typically conversion rate, AOV, repeat rate and lifetime value. You'll get a monthly performance report, weekly check-ins and a quarterly review to step back and look at the bigger picture.

How do we know it's working?

Performance is tracked against the priorities we set in the first 90 days - typically conversion rate, AOV, repeat rate and lifetime value. You'll get a monthly performance report, weekly check-ins and a quarterly review to step back and look at the bigger picture.

How many days a week do you work with each brand?

Typically one to two days a week, agreed up front and reviewed quarterly. It's enough to own the digital experience function and keep momentum, while staying genuinely focused - I deliberately keep the number of fractional partnerships small so each one gets real attention.

How many days a week do you work with each brand?

Typically one to two days a week, agreed up front and reviewed quarterly. It's enough to own the digital experience function and keep momentum, while staying genuinely focused - I deliberately keep the number of fractional partnerships small so each one gets real attention.