Digital experience expertise for ambitious ecommerce brands.
I help ecommerce brands turn traffic into customers — through better website, app and marketplace experiences. Available on defined projects or as a fractional lead.
Explore how we can work together
The Situation
You're driving traffic. The hard part is converting it.
Most ecommerce brands invest heavily in getting people to the site — but lose them somewhere between landing page and checkout, and rarely get them spending what they could. The website's clunky, the app's neglected, the marketplace listings are an afterthought, basket-building is left to chance, and personalisation never quite got built. That's where I come in: making the digital experience work harder, so the customers you've already paid to attract convert, spend more and grow in value over time.
How I Help
A senior pair of hands across the digital experience.
Strategy and execution from one experienced operator - focused on the parts of ecommerce that turn visitors into customers.
The Simple 3-Step Process
Diagnose
I start by understanding your customer, your data and your digital experience as it stands today. The output is a clear picture of where the experience is leaking value - and where the biggest opportunities are.
Plan
I build a focused roadmap covering the experience changes that will move the needle most: CRO priorities, basket-building and AOV opportunities, UX improvements, personalisation logic, segmentation strategy, app and marketplace experience. Practical, sequenced, ready to ship.
Deliver
I do the work. Hands-on through the changes — partnering with your team, agencies and developers - and reporting against the metrics that actually matter: conversion, average order value, repeat rate, lifetime value.
A partner, not just a provider.
Make your digital experience work harder.
